Here at Lands' End Business we talk a lot about how clothing can help build your brand. But did you know it can also help build your team? Logo-embroidered apparel and promotional items add an inclusive, brand-centric touch to the process of recruiting and welcoming employees to your organization. And, once new team members are on board, branded clothing and gifts provide easy and effective options to show your appreciation and keep them engaged.
Recruiting Your Team
If you're at a job fair or holding a special event of your own to recruit new staff, a unified look with logo apparel—be it polos, dress shirts or even blazers—makes a memorable and unified impression. It shows that your company has thought about your employees' appearance, and is willing to invest in clothing that makes everybody look part of a team. When you bring candidates into your office for interviews, wearing logo apparel looks professional and demonstrates the importance of your brand's identity. Even in a business casual environment, job candidates usually dress formally for interviews to make the best impression—so why not reciprocate?
An employee onboarding kit at Lands' End, including a notebook, pen, water bottle and logo apparel in presentation boxes.
Onboarding New Employees
While not everybody may be "on board" with this recent buzzword, it's all about bringing your new employees into the company, getting them up to speed on procedures and culture, and making sure they truly feel part of the organization. More and more companies are welcoming new staff members with onboarding kits or gift packages that give them a morale boost on that first day at work. Clothing or a practical work accessory like a notebook or water bottle decorated with your company logo should definitely be part of any welcome gift, and there are plenty of options here at Lands' End Business:
- Logo-embroidered polos
- Screen-printed T-shirts
- Ceramic or travel mugs and water bottles
- Journals and pens
- Earbuds, USB drives or other electronic accessories
- An embroidered canvas tote to hold it all
In addition to putting together welcome packages, don't forget to outfit your new recruits. Nancy Minnis, Office Coordinator at the Towbes Group, a property management firm in Santa Barbara, CA, tells us "I keep some shirts in the office just in case we have a new person who needs one." While you may want to have a few logo shirts on hand, we have most items you need in stock and get them to you quickly.
The Towbes Group (Santa Barbara, CA) makes sure employees at each of its properties have logo apparel as part of the onboarding process.
Look, we're not saying anyone is going to stay with your company for the shirts, but providing quality logo apparel helps them look good and feel better about their job, while rewarding them with branded gifts shows that you value their contribution. You don't even need to choose the items. Our program certificates work just like cash—so staff can buy the logo apparel and accessories they want from Lands' End Business.
March 1 is Employee Appreciation Day, so shop now for logo apparel and gift items to reward your team for a job well done!