There are 1.75 million people in the Raleigh-Durham area. And if Joel Graybeal has his way, every one of them will know about Triangle Rock Club. "Just give me a little more time," says the club's managing partner. His plan is sound: "We run the business intentionally. Nothing happens by accident. Do the right things, make the right decisions and good things will happen."
Triangle Rock Club opened its doors in December, 2007. Their smart logo is everywhere – it wraps a van, and is beautifully embroidered on shirts from Lands' End.
"Wearing a logo'd shirt should be a part of every business. You never know who you are going to run into. Potential customers are everywhere. Why miss out on an opportunity?"
But does it work? Just ask Joel.
"I wore my logo'd shirt from Lands' End to a meeting. I had to run an errand for work which took me to a home improvement store. During checkout, a guy in front of me reads 'Triangle Rock Club' and asks, 'Is that an indoor climbing gym?' He ends up driving right to the gym, takes a tour and books a birthday party with us. There's your proof: wearing logo'd apparel brings in business."
In less than five years, Triangle Rock Club has built a strong membership base. They teach over 1,000 people a year how to climb, offer summer camps for kids of all ages and team building initiatives for profit and non-profit organizations, and field a highly-competitive national climbing team. "Our kids finished 11th out of 70 teams in March, 2012. One of our climbers won the national championship. And we're ranked in the top 5 from teams that pull from just one facility," reports Joel, with justifiable pride.
With that kind of drive, it won't take long until Triangle Rock Club is a household name. In fact, we recently learned the group is unveiling a new expansion project. They'll break ground on a building that is at least 50 feet tall to allow an even greater indoor climbing experience. (Their current walls max at 24 feet.)
"Recreational rock climbing is gaining in popularity at about 10% per year. We're seeing validating proof in our numbers," says Joel.
To learn more about Triangle Rock Club, visit their website where you can connect to all their social sites. And if you're in the Raleigh-Durham area, keep an eye out for their logo.