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January 18, 2011

Comments

I have never worked a trade show before but have attended a few. REALLY like the idea of mannequins but not everybody is a size 6. You need to have some lifesize displays for BIGGER sizes and maybe even let folks know that you carry tall size etc... Also, if you could have a power point showing on a small screen of different styles and sizes - with real models - I would watch. Folks like to see how the clothes look on and how they move for comfort.

DO THIS:

•TELL THE WHOLE WORLD ABOUT YOUR SHOW:
Contacting people before and after adds only a small amount to your overall costs, but can deliver a big impact.

•GIVEAWAYS/PRIZES/DISCOUNT COUPONS: When choosing an item to give away, your goal is to make a purposeful connection between your company and this item people find in their bag after the show. Higher-quality items not only make it out of the exhibition hall, they will probably end up in or on the desk of the person you gave it to!
Print up tshirts with a design or slogan and give them to anyone that gets a demo. If they sit through a 5 minute demo, they get a shirt.
Collect the names and contact information from qualified prospects. Offer 20% or 30 %discount coupon for qualified prospects only that expires 2 to 3 months after the conference

•TRAIN YOUR STAFF :
Make sure everyone knows what they're there to do and can talk knowledgably about your company, product and service.

•EMERGENCY KIT:
The unexpected always happens, so it's better to be prepared. Here are some simple items that can come in really handy if the unexpected occurs. Stapler, scissors, utili ty knife, velcro tabs, asprin, antacid, first-aid kit, extra pens or pencils, pad of paper.

•FOLLOW-UP:
Send a follow-up letter or thank-you note to your prospects with a limited offer to act
now.


DON'T DO THIS:

Visitors will see your booth area as an extension of your business, so it's important to always have your best foot forward. Bad breath, food in your teeth, spilled coffee, and small talk are not what your business is based on. Clutter in your booth is also a deterrent for potential visitors. Your jacket, extra brochures, briefcases and anything else not inherent to the design of your exhibit should be kept out of site.

Have a wonderful day.
Thank you
Mrs. Anuraga Jain

Have handouts that are simple and easy to understand. Items that can be viewed in a matter of seconds that then lead to real questions from the person stopping by.

Too often people lead with an overly text-heavy handout that is completely distracting and not very useful.

Also, make it clear what you do. Don't get wrapped up thinking that everybody knows your name and knows what you do (no matter how big you are). Make it clear from sinage and/or props.

Keep it short and have the material (and signage) drive the conversation.

Thanks, @Wendy. You're right - time away from the booth is important to recharge and to gain perspective. Can't agree with you more on the assigned phone and email time away from the booth. - JF

I have worked alot of Trade Shows in my day especially in the B2B space. Everyone in the booth needs some focused time to be in the booth doing booth time, but consider assigning walking time in the tradeshow and strike up conversations with others at that time. Then finally assign phone call and email time outside of the booth. You can always listen to others and check out the booths that have good traffic to determine strategies and improvements for yourself next year.

Wendy
My social links -http://Xeesm.com/wendysoucie

@Beth - I agree-trade shows require super organizational skills for optimum success. Now if only I could apply that to my everyday work life....

Packing is key with trade shows. I make lists of what goes in each box I'm sending to a show, make copies of all tracking numbers and know which box goes with which tracking number and also note which box has the box cutter in it so I only have to struggle to open that first box! Also, I make sure I pack plenty of extra pens, markers, paper, business cards, etc.

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