It's been well documented that being handed a free gift, one that is useful, triggers some sort of chemical happiness reaction in most humans.
We witness the power of free first hand at events we attend. Case in point: a water bottle giveaway to promote our new, expanded promotional gifts line. Within seconds, those bottles were elevated to hot commodities. Our team effectively announced the new product line and attendees received a cool new water bottle with our name and special number. We were even able to track sales leads from those bottles. SUCCESS!
Event organizers know that clever giveaways can create booth traffic. Finding the right brand tie-in can bring people back every year, according to Meeting Professionals International–Wisconsin Chapter Immediate Past President, Tami Gilbertson, Certified Meeting Professional (CMP). "Think of your audience and the message you want them to take away. Have a tagline printed along with your logo," advises Gilbertson.
Share your tips with us in the comments section. Or take a look at our solutions. See how a surprisingly small investment can yield big results. It's true. The best things in life are free.