2013 is a pretty big year for all of us at Lands’ End. It not only marks the 20th year Business Outfitters has been providing logo’d apparel for companies large and small, it’s also the 50th year for Lands’ End.
Back in the spring of 1963, our founder, Gary Comer, along with four other partners, launched Lands’ End Yacht Stores, Inc. on Elston Avenue in what was then known as the tannery district in Chicago. The partners were all sailors – Comer had worked in the ad business in Chicago, but left that to pursue something more closely related to his true passion of sailboat racing. They sold primarily the hardware for racing boats, but also included some of the other gear like duffle bags, sweaters and rainsuits. Slowly but steadily the company grew, thanks in large part to Gary’s philosophy (which could be applied to just about any business), which he summed up on the company’s 25th anniversary: “Our basic premise for winning customers is little different today than when we started. Sell only things we believe in, ship every order the day it arrives, unconditionally guarantee everything. That was, and still is, the platform.”
In 1978, the company’s growth required an expansion out of the Elston Avenue building, and thus began the migration to the little town of Dodgeville in southwest Wisconsin. Through his travels, Gary had grown to love the area and discovered that along with the scenic landscape, the area was also home to a valuable resource that isn’t always easy to come by: a hardworking populace that took extreme pride in everything they did. Not long after moving the warehouse and call center, it was decided the entire operation would relocate to the rolling hills of the Badger State.
Today, we’re proud to call Wisconsin home. And we’re also proud to adhere to Gary’s wisdom, which he stated so simply: “Take care of the customer, take care of your employees, and the rest will take care of itself.”
Celebrating an anniversary yourself? We can help with a great selection of promotional products. Take a look at them all now at landsend.com/business.
And you can read more about Lands' End's heritage when you visit the Lands' End Blog, "View From The Lighthouse" right here.