Everyone’s heard of Black Friday and Cyber Monday. However, one more variant on the post-Thanksgiving shopping holiday is on the up and eager to give its rivals a run for their money. Are you ready for Small Business Saturday®?
Conceived by American Express® in 2010, it’s a day dedicated to shopping at local, brick-and-mortar business—the mom-and-pop stores and small-town services that create jobs and support communities across America. This year it falls on November 30 (the Saturday after Thanksgiving).
Small Business Saturday® is a great opportunity to spread the word about the unique products and friendly service so many small businesses provide. American Express even provides free marketing materials, including posters and online ads to remind your customers to Shop Small® on the big day. Just follow the link and it will take you to the Shop Small® site. There you'll find ideas from others on how to make the most of the day as well as resources to help you create your own buzz
Spread the word—when it comes down to business, small is beautiful!