Have you jumped on the QR Code bandwagon yet?
For a great read on the subject, check out "12 Creative Ideas for Using QR Codes in B2B Marketing" which was published in the B2B Ideas@Work Blog. It covers the topic well, touching lightly on how to use QRs at Trade Shows.
We've actually helped a few customers take this approach a little further and would like to share our success stories.
QR Codes at Trade Shows: Top 3 "Do this" Tips:
1. Make sure your QR code sends the user to relevant information. Consider a link to a video that helps promote your message. Or a direct link to your web site which further details the topic. If the code only takes the user to an email newsletter sign-up page, you're missing the boat.
2. Include the code on giveaways. What a great way to reinforce your message or reach people who didn't take the time to talk. Water bottles, pens, mugs, desk accessories...Consider screen printing your code along with or next to your logo.
3. Include your QR on any pre-show mailings, including event-sponsored guidebooks. Consider this tipping your hat a bit, or increasing interest. Visitors may come prepared with more questions.
QR Codes at Trade Shows: Top 3 "Don't do" Tips:
1. Don't wear your QR code. As much as we'd like to recommend this, wearing an embroidered QR code, while catchy, isn't practical. We tried it. Scanning is uncomfortable for the wearer and the guest. Stick to gifts they can take with them and scan later. Big and large on the back of a screen print t-shirt? That might work.
2. Don't make it all about the code. QRs are the latest "shiny object" that marketers love, but remember, it's only a supporting tool.
3. Don't forget to brush up on the technology. Make sure your presenters know how to download the app on a variety of phones. Be ready to take a few seconds to offer assistance. Nice way to show your affinity for customer service.
Have plans to use QR codes in your upcoming trade show season? We'd love to hear from you.